Hello
A Bit About Me
As a marketing specialist, I love to plan and execute global marketing campaigns. I do this by establishing objectives, researching, analyzing market trends and competitive data. Additionally, I leverage digital media including paid, owned and earned channels to expand campaign reach and awareness. In the future I'd love to continue to leverage my marketing skills to help the brands I work with grow and achieve their goals.
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Communication: Collaborated & briefed 8+cross-functional teams, including working with retailers like Amazon, Walmart, Vudu to release exclusive product, run promotions like Prime Day Deals, secure placement in stores and merchandising online
RESUME
GLOBAL BRAND MARKETING ASST. MANAGER
March 2021 - Present
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Project Management: Executed global product releases and marketing campaigns including managing budgets, researching existing product in the market, creating new key art, and developing digital marketing assets for brands like Jurassic Park, Despicable Me, Rudolph the Red Nosed Reindeer, Bourne, Trolls, and The Halloween Franchise
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Communication: Collaborated & briefed 8+cross-functional teams, including working with retailers like Amazon, Walmart, Vudu to release exclusive product, run promotions like Prime Day Deals, secure placement in stores and merchandising online
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Digital Marketing: Led 4 paid digital media campaigns, total media spend $342K and total impressions 80.8M, to engage target audiences and drive conversion with CTA statements while ensuring campaign profitability and optimization with KPI's such as CPM, CPC, CTR
GLOBAL BRAND MARKETING COORDINATOR
Feb 2019 - March 2021
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Systems management: Supported the Focus Features, Entertainment One and Universal Home Entertainment teams in setting up and managing 85-100 film and television titles a year in Salesforce systems
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Competitive Analysis: Tracked competitive landscape and product release strategies from 10+ competitive studios and distributed 3 competitive film reports to senior management
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Budgeting: Managed the creation of 73+ purchase orders and invoices for 3 teams while acting as a liaison between vendors and Universal financial teams
AFFILIATE MARKETING CONTRACTOR
July 2018 - February 2019
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Social Media: Coordinated with the social media team to build and distribute weekly social media posting schedules including copy and assets for 16+ shows while tracking 208 FOX affiliate social media channels
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Composed monthly project summaries for FOX affiliate campaigns used in updating promotion calendars and internal documents
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Created monthly marketing one-sheets to promote FOX national campaigns and sweepstakes and distribute to 208 affiliates
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Email Marketing: Managed an email marketing campaign producing 20 newsletters, sent company-wide with Mailchimp to communicate key priorities, best practices from global markets, product releases and marketing assets
PORTFOLIO
Please enjoy a visual representation of the breadth of campaigns and brands I've had the pleasure of working on. Everything from seasonal brands like Rudolph the Red-Nosed Reindeer to animation titles like Trolls to action packed Jurassic Park. I hope to continue grow my experience and work on more brands in the future.
Lauren Gutierrez - NBCUniversal
“Laurisa was such a pleasure to work with. She stays on top of deadlines and is excellent with programs such as Excel, PowerPoint, Salesforce, and so many more. She’s a team player and always has a positive attitude!"
Vanessa Mancia - NBCUniversal
"2021 was a milestone year for Laurisa. She took lead on 4K UHD and Steelbook product releases which meant liaising and coordinated with several cross-functional teams. Her success includes the release of The Thing Steelbook which exceeded performance globally selling out in France and the UK."
Eric Yang - NBCUniversal
“I am appreciative Laurisa ensures that so much in our business runs smoothly on the day-to-day business, with her initiative and organization. Her attention to detail and ability to troubleshoot have made new processes worry-free for the rest of the team.”