Jurassic Park 30th anniversary campaign

Managed and executed the campaign for Jurassic Park 30th anniversary. Consisted of a limited edition sku of the film, Bestbuy exclusive 6-movie steelbook collection, paid digital media campaign, consumer facing e-mail, direct to consumer landing page, Amazon dedicated landing page.
Budget for paid media campaign $80K, media spend $60K, platforms were Instagram and Facebook. For this campaign, 7.7M Reach, 16.3M Impressions, $3.10 CPM.