2022 Halloween seasonal campaign

The objective was to utilize the seasonal excitement to drive sales of key Halloween and horror titles, increasing promotional efforts and reach through a paid digital media campaign. Universal catalog generated $81M POS during the 2022 Halloween season (9/4 - 11/5). I secured retail placement at retailers including Target, BestBuy and most significantly Walmart with an orange glow in the dark linelook placed in 3,933 stores. Total budget for the campaign was $190K. Digital Marketing included a paid digital media campaign with an $164K media spend, delivering 42M impressions on FB & IG and 8.5M impressions on Snapchat. Additional marketing efforts included organic social media posts, Halloween consumer facing newsletter and UPHE.com direct to consumer landing page.