2022 Easter seasonal campaign

Universal Catalog generated $65.6M POS during the 2022 Easter season (3/6 - 4/23). Securing retail placement at retailers including Dollar Channels, grocery and most significantly Walmart with a promotional Easter Egg linelook including 19 titles in 7,344 stores generating $1.7M POS. This campaign included a paid digital media campaign with $63K media spend and overall budget of $83K. Additional marketing efforts included organic social media, consumer facing newsletter and direct to consumer landing page to purchase titles.