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Bourne 20th Anniversary campaign

Project Type

Bourne 20th anniversary campaign

Date

June 2022

Celebrate the 20th anniversary of The Bourne Identity starring Matt Damon while increasing sales of the Bourne franchise. I managed bringing to the market a Bourne Identity Steelbook, International Steelbook Gift Set, Bourne Complete Collection, BestBuy exclusive Bourne Complete Collection Steelbook and Amazon exclusive Gift set. This franchise was promoted on organic social on Bourne Facebook title pages and Universal All Access social account. Additional marketing support included Father's Day promotion in consumer facing newsletter.

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