RESUME
WORK
EXPERIENCE
GLOBAL BRAND MARKETING ASST. MANAGER
Mar 2021 - Present
Project Management: Executed marketing campaigns including managing budgets, researching, creating new artwork, and developing digital marketing assets for brands like Jurassic Park, Rudolph the Red-Nosed Reindeer and Trolls
Collaboration: With 8+ cross-functional teams, including working with retailers like Amazon, Walmart, Vudu to release exclusive product, run promotions like Prime Day Deals, secure placement in stores and merchandising online
Digital Marketing: Led 4 paid digital media campaigns, total media spend $342K and total impressions 80.8M, to engage target audiences and drive conversion with CTA statements, ensuring optimization with KPI's such as CPM, CPC, CTR
GLOBAL BRAND MARKETING COORDINATOR
Feb 2019 - Mar 2021
Systems management: Set up and managed 85-100 Film and TV titles a year in Salesforce systems
Competitive Analysis: Tracked competitive landscape and distribute 3 competitive film reports to senior management
Budgeting: Managed the creation of 73+ purchase orders and invoices for 3 teams
AFFILIATE MARKETING CONTRACTOR
July 2018 - Feb 2019
Social Media: built and distributed weekly social media posting schedules with copy and assets for 16+ shows while tracking 208 FOX affiliate social media channels
Created monthly marketing one-sheets to promote FOX national campaigns and sweepstakes to distribute to 208 affiliates
EDUCATION
CHAPMAN UNIVERSITY |
Bachelor's of Science, Business Administration, Marketing and Management Emphasis
May 2018
Activities: Delta Delta Delta
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Minor: Law, Justice & Social Control
SKILLS
& EXPERTISE
​Languages: English, Spanish
Skills: Brand Marketing, Product Marketing, Digital Marketing, Project Management, Performance, Data Analysis
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Technologies: PowerPoint, Excel, Salesforce, Smartsheets, Mailchimp, Microsoft Teams, Slack, Google Ads, Facebook Ads